Lapse

Expiration Date Tracker

Summary

Stop the rot. Lapse is a mobile app that tracks the expiration dates of your perishable food items. How often do you check your fridge to find that something you bought just a few days ago has already spoiled before you got a chance to use it? Lapse was designed to fix that problem. This product fits right into the digital marketplace, benefitting virtually anyone who grocery shops.

Ad Strategy

What I Did

  • UX/UI Design

  • Entrepreneurial Ideation

  • Brand Identity

  • Concept Development

  • Copywriting

  • Logo Design

  • Naming

  • Art Direction

  • Ad Strategy

Creative Strategy
The san serif typeface is used to make this digestible and friendly. The bright green, blue, and woodgrain communicate the freshness within the brand messaging.

Solution
Create an app where consumers can scan the barcodes on their groceries, recording all of the expiration dates, and notifying the consumer when an item is ready to be used.

Problem
Food perishing too quickly because consumers don’t have a proper method to track their expiration dates.