E-Ware
E-Waste Ad Campaign
Summary
The screen you’re reading this on could be part of an airplane someday - that is, if you recycle it properly. This campaign aims to raise awareness among the general public about the growing threat of electronic waste and encourage them to recycle their old devices responsibly. By promoting responsible e-waste recycling, the goal is to make a significant impact in reducing the environmental impact of electronic waste and creating a more sustainable future.
Problem
The general public is extremely uninformed about how to go about recycling their electronics. As a result of this, we globally generate 50 million tons worth of electronics that get thrown away each year.
Creative Strategy
The use of bold contrasting colors and explosive imagery is highly intentional. The goal is to capture the reader’s attention through visuals, then convey the message.
Solution
A striking ad campaign that uses imagery of the most commonly discarded electronics, specifically those that people have laying around the house.
What I Did
Copywriting
Concept Development
Brand Identity
Naming
Logo
Ad Strategy
Art Direction
