Dot.

Custom Period Care

Summary

We go with your flow. Dot is a highly customized period care service that is designed to be a neutral, discreet, and seamless experience. The process begins with an online quiz where the customer is asked questions regarding flow, underwear styles, physical activity, and more. Following the quiz, a personalized box of period care products will be curated based on your answers, and shipped right to your doorstep every month.

UX/UI Design

Problem
Existing period products are hyper-feminized and often don’t align with certain underwear styles - especially within the transgender and nonbinary community.

Solution
Provide a reliable period care line where customers have the luxury to tailor their product package exactly to their needs.

What I Did

  • Concept Development

  • UX/UI Design

  • Brand Identity

  • Naming

  • Logo Design

  • Art Direction

  • Package Design

  • 3D Build

  • Copywriting

  • Ad Strategy

Creative Strategy
Intentionally avoid any use of the word “feminine” throughout the brand. The neutral color palette, san serif typefaces, and inclusive imagery promote the notion that it is okay to be discreet about menstruating, and you can still be powerful while doing so.

Ad Strategy

Sitemap