Brubble
Bubble Bath For Men
Summary
Dude, relax. Brubble is a bubble bath collection designed for men. Bubble baths have long been misconceived as an exclusively feminine activity, however, there is no reason why men should feel ashamed for enjoying one of the world's greatest luxuries. Bubble baths are proven to relax/brighten one’s mood, soothe sore muscles, improve sleep, nourish skin, boost immune system, and even improve blood circulation and heart health. All men deserve a little pampering.
Problem
Society has deemed bubble baths as a feminine practice, making men feel emasculated for enjoying them.
Solution
A masculine-marketed line of bubble bath products.
What I Did
Concept Development
Brand Identity
Copywriting
Package Design
3D Prototype
Art Direction
Ad Strategy
Web Presence
Creative Strategy
The branding here is entirely beer inspired, with each soap representing a different craft IPA. The scent percentages are resemblant of ABV levels on a beer.
